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Professional Dog Walking – A Simple Business Start Up
This dog is ready to go for a walk. You could be his professional dog walker. Photo Credit: mikecpeck/Flickr.com Today, we have a guest post which describes how to start your own dog walking business....
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Spreading the Love of Animals Via Social Media
There are lots of ways to show and share a love for pets via social media. Photo Credit: Mosman Council/Flickr.com Helping pets (and pet businesses) via social media is what this blog is all about....
View ArticleBusting Common Social Media Myths
Social media is here to stay, whether we like it or not. As a business owner, you can bury your head in the sand and buy into the myths about social media while your competitors outpace you and capture...
View ArticleBenefits of Guest Blogging
Are you doing any guest blogging? Do you think guest blogging is just more work for you? Do you have doubts about whether guest blogging can actually help your business or improve your branding...
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Boost Your Business with Digital Tools
This infographic comes from CheapSally and offers five great ways to boost your business’ visibility, brand loyalty and sales. Among the topics covered are: Social bookmarking. Did you know that...
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Transparency in Social Media and Blogging
Transparency is a necessity in blogging and social media. Photo Credit: thegoinggreenboutique/Flickr.com Social media marketing is becoming a valuable addition to the marketing and promotional...
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Starting in Social Media – Break the Ice and Get Your Feet Wet
Which social media network or networks should you start with? (Photo credit: Steve Woolf) One of the most common complaints I hear from my clients when we’re talking about social media and social...
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What To Do When You’re Attacked Online
How would you handle an online attack? Photo courtesy of Thomas Fisher Rare Book Library/Flickr.com At one time or another it could happen to all of us. We’re attacked online. Whether it’s an errant...
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How to Market Your Fan Page With the New Facebook Changes
Amy Porterfield (Photo credit: stevegarfield) In this guest post provided by Author Marketing Experts, Inc, Facebook expert Amy Porterfield shares some insights into the recent Facebook changes. First...
View ArticleHow to Fix Your “Money Stuff”
Lena West, founder of Influence Expansion, was one of the keynote presenters at BlogPaws 2012. She presented 45 minutes of no-nonsense social media advice and insight. You can see her keynote speech...
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Awesome Social Media Checklist for Your Business
I like to be able to create a to-do list and check things off as I complete them. It gives me a feeling of accomplishment as I see the list dwindling. Of course, the flip side of that is that there...
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Veterinarians Failing Their Clients with Social Media and Online Resources
Veterinarian (Photo credit: Army Medicine) I recently came across Dr. Patty Khuly’s post on Vetstreet detailing ten ways we veterinarians let our clients down. While I agree with most of her points, a...
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Building a Platform – How and Why
A platform basically consists of your audience. Photo credit Michael Ging/Flickr.com Building a platform is something you’ll hear discussed quite frequently in the publishing world. Publishers like to...
View ArticleAsking to Provide a Guest Post – The Right Way and the Wrong Way
I recently received a very tempting offer for a guest post for my pet health care blog. It went something like this: Dear Mr. Huston, I’m a long-time fan of your website,...
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Protect Your Brand by Buying Your Name’s Domain
Photo credit: The Booklight Most of us start blogging by choosing a clever blog name and buying that domain name. Or perhaps we purchase the domain name that matches our business and put our website...
View ArticleHow to Use Your Personal Facebook Profile as a Marketing Tool
Before I launch into this topic let me be clear: Facebook profiles should never be used for business/marketing but that said, I’ve used my Facebook Profile to connect and offer helpful guidance and...
View ArticleGoing Local – The Importance of Local Search
Getting found locally used to be pretty easy with phone books and ads in local papers. But most of us don’t even have a Yellow Pages in our homes and, instead, turn to our research online or to our...
View ArticleBusiness Website or Social Media? Do You Need Both?
The subject of whether to maintain a website for your business or market exclusively through social media channels is one that we’ve talked about here before but it’s one that keeps coming up...
View ArticleDeveloping a Logo for Your Brand
If you read this blog often or visit this website on a regular basis, you may have noticed a change in the design. Specifically, I’ve added a new logo. To be truthful, designing a logo is something...
View ArticleSponsored Posts 101 for Bloggers and Brands
I recently came across a post presented by BlogWorld that made me stop to consider. The post posed (and answered) the question, Why Should You Embrace Sponsored Posts on Your Blog? I have long embraced...
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